Vision
I love helping people discover the purpose for which they were created.
When purpose becomes clear, self trust returns, and execution gets simple.
What IPG sells
- WHY Activation Cohort — $497
- Identity Coherence Intensive — $3,500 early, $5,000 standard
- Paid WHY App — $49 early adopter, $99 standard (one time purchase)
Business model
Lead magnet → $497 cohort → upsell to WHY App → upsell to Intensive.
Organic: LinkedIn + partnerships
Paid testing: Meta
DM “ALIGN” to call
Funding ask
$35,000 to $45,000
Structure: non dilutive repayable note
Use of funds
- Company setup and legal (UAE plus US): $8K to $10K
- Founder bridge runway (2 months): $10K
- Core OPEX cap (first 3 months): $6K
- Paid acquisition tests on Meta (first 90 days): $2K to $4K
- WHY App build (60 day launch target): $12K to $15K
- Execution buffer: $2K to $5K
CAPEX inside this round: up to $3,000.
Investor terms
| Return | 14% simple return |
|---|---|
| Grace | 12 months |
| Repayment | 18 months after grace, monthly |
| Early repay | Allowed anytime with a one month interest bonus |
| Trigger | May begin earlier if cash flow positive for two consecutive months |
| Minimum check | $10,000, multiple investors accepted |
12 month snapshot
Conservative
Gross: $138,554
Net after OPEX cap: $114,554
Upside
Gross: $252,221
Net after OPEX cap: $228,221
Net is calculated as gross revenue minus the $2,000 per month OPEX cap only. This does not include founder draw beyond the bridge runway, taxes, or other variable costs.
Timeline
- 0 to 30 days: setup, funnel live, first cohort enroll
- 31 to 90 days: live cohorts, proof, refine conversion
- 91 to 150 days: WHY App launch, sales begin Month 5 conservative
- 6 to 12 months: standardize delivery, increase conversions
Operating location
Online first
UAE base
USA demand center